fitness marketing


If you’re not afraid of some hard work and willing to require a good, long look at some facts and figures, congratulations: you’ve just gained your edge over 95% to your competition - the thousands of personal trainers who increase helter-skelter into grandiose marketing and advertising plans without doing their homework first.
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Facebook Places, Facebook’s location-based feature that launched in June of 2010, allows Facebook users to help virtually “check into” a physical location using their smart phone. The purpose of a virtual check in is to share ones physical location with your friends via the internet so that they might have time to meet up with you physically. Facebook Places is some sort of competitor to other location based services which include Foursquare and Gowalla but has recently proven itself to be even more powerful from a marketing and advertising standpoint.

Businesses have been quick to use Facebook places being a marketing tool because of its low cost to 100 % free operation fee along with its ability to help a brandname go viral. Every user check in equates to a profile update and normally an opportunity for 100s of Facebook users to note that update. In other words every user book acts as an ad on Facebook for others to see. (Here is one example below)

Really 24 Hour Fitness made a decision to implement a Facebook Places promotion that the health club chain would donate $1 for every member check in to one of their locations around the globe. The money raised was presented with to the charity base, KaBoom!

Nonetheless in 2010 The University of Kentucky decided they had to test the social have an impact on of using Facebook Sites by encouraging students at their university to “Check in” with different locations around campus. The university went as far as to install huge wood Facebook icons outside classrooms and the gymnasium that signaled a possibility for students to book. The university hoped which with every student check in that hundreds of your student’s friends still in high school graduation would see the check in online and become considering applying to the university or college for college.

Fitness Marketing and advertising With Facebook Places

Health clubs and gyms alike possess a lot to gain with a Facebook Places marketing promotion. The biggest reason for a campaign would be for the sake of lead generation. If your health membership members are telling all their friends online every night that they are at your gym to get a fitness class then it’s only a matter of time before their friends become keen on these classes as well. Just imagine that every night when you check ones Facebook news feed you see that three of your friends are at a health club. Aren’t you going to get started feeling some pressure to obtain your butt to the gym as well? After all not a single thing worse then sitting on the couch with your laptop and realizing that people are out doing things.

Then there is the added benefit of pleasing should never gym members. It goes without saying that individuals who are fit and healthy are confident. And they ought to be. After all, they put in hard work in which to stay shape and naturally they are happier as a result of correlation between fitness and brain activity.